You can use Twitter to communicate with friends, promote a business, share cool links, or talk about your day. Did you ever think about using it to host a party? Twitter parties are growing in popularity, and they’re fun! They usually last a couple hours, and people from all over the place will join in conversation, united by the party’s unique #hashtag. If you want to host one, here’s how.
Pick a Topic
Twitter parties can be about anything at all. Anything you could have a discussion about in real life you can host a Twitter party on. You might want to gather and talk about movies, books, your kids, your pets, the holidays – the choices are endless. You could also pick a theme like, jokes or embarrassing stories. The more unique your idea and fun your idea is the better.
Create a #Hashtag
Your party will be found in Trending Topics under whatever #hashtag you choose for it. Make sure it is an original #hashtag that isn’t currently being used. Let everyone know what that #hastag is, because anyone who is participating will have to use it in every tweet they say at the party.
Begin promoting your twitter party on your twitter, blog or website in the week and days preceding it. You might want to comment on blogs that have a related topic to let people know about it. If you have friends with a lot of followers, ask them to promote your party, too. It may require a series of tweets, but announce the date, start and end times, topic, #hashtag, include #TwitterParty, and let them know if there are any special guests. Let people know that anyone can attend.
You might want to have some special entertainment at your party to entice people to attend. Ask an expert on your topic to join the party for its duration and have them responding to tweets and answering questions.
As the host of the party, you will need to be on hand the entire time. You’ll be the one to keep things going, start conversations when it gets quiet, welcome guests and introduce them to each other, and wrap it up when it’s over, just like if you were hosting a party in your home.
A great way to get people to come to your Twitter party is to give away prizes. You can get creative with the prizes, and award them for many different things. You can give prizes every so often, for the best tweet, the post most retweeted, randomly, or for anything you choose. Anything you think of can be a prize, but popular prizes are real products that the winner will receive. If you’re hosting a party about food, for example, the winner might receive a new cookbook.
Wrapping It Up
When a twitter party is ending, remind your guests that it’s just about over. Thank them all for coming, just like a gracious host should. At the end, hopefully many new friendships and connections have been formed. People will end up following each other, and you may get some new followers, too, and you’ll have a growing base of guests for your next party.
Terry Ford from Grammarly grammar checker created this article to help organizations new to social media strategy engage with their customers in a savvy and effective way. Terry has written about social media crisis management and other highly engaging marketing topics.